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Cookie Policy
www.inkspirio.com | www.inkspirio.ro
Effective date: [01.01.2026]
Last updated: [13.03.2026]
InkSpirio uses cookies and similar technologies on the websites www.inkspirio.com and www.inkspirio.ro. This Cookie Policy explains what cookies are, why we use them, which categories of cookies may be active on the Site, how you can manage your preferences, and what rights you have in connection with personal data collected through such technologies.
Please read this document together with our Privacy Policy, which explains in more detail how we process personal data, including data that may be collected through cookies and similar tracking technologies.
What are cookies and similar technologies?
A cookie is a small text file stored by your web browser on the device you use, such as a computer, tablet, or mobile phone, when you visit a website. On subsequent visits, the browser sends the cookie back to the server, allowing the website to recognize your device and provide a more consistent or personalized experience.
In addition to classic browser cookies, the Site may also use similar technologies such as tracking pixels, tags, scripts, local storage, and other web technologies that allow us or third-party providers to detect certain actions, such as visiting a page, viewing a product, adding a product to the cart, starting checkout, or completing an order. Unlike standard cookies, some of these technologies may not always store information directly on your device, but may communicate data to third-party servers in connection with your interaction with the Site.
For simplicity, all such technologies are referred to collectively in this Policy as “cookies”, unless the context requires otherwise.
Why we use cookies
We use cookies for several categories of purposes. First, some cookies are necessary for the technical operation of the Site. Without them, essential functions such as shopping cart management, session continuity, secure login, checkout, or remembering your cookie choices may not function properly. Second, some cookies help us understand how visitors use the Site, identify technical issues, and improve usability, structure, content, and performance. Third, with your consent, certain cookies allow us to personalize content and remember your preferences. Finally, with your consent, cookies may also support marketing and advertising activities, including measuring campaign performance and displaying more relevant ads on third-party platforms.
Legal basis
The use of cookies is governed by applicable ePrivacy and data protection legislation, including the GDPR and the national legal rules on storing or accessing information on a user’s device. As a general rule, storing information on a user’s device or accessing information already stored there is permitted only if the user has provided prior informed consent, unless the cookie is strictly necessary for the technical provision of a service explicitly requested by the user.
Accordingly, strictly necessary cookies are activated automatically and do not require prior consent, because they are essential for the functioning of the Site and for the provision of the services requested by the user. All other categories of cookies, such as analytics, marketing, personalization, and functionality cookies, are activated only on the basis of your consent, as expressed through the cookie banner or preference management interface.
Categories of cookies used on the Site
The Site may use cookies grouped into several categories corresponding to the structure of the cookie banner displayed on first visit or when consent needs to be refreshed.
Strictly necessary cookies
These cookies are indispensable for the proper functioning of the Site and for services explicitly requested by you, such as the shopping cart, account authentication, secure session handling, checkout, fraud prevention mechanisms, infrastructure security, or remembering your cookie preferences. These cookies cannot be disabled through the cookie banner because disabling them would make the Site partially or entirely unusable.
Strictly necessary cookies do not exist for marketing profiling purposes and are used only to ensure the essential operation, integrity, and security of the Site. The legal basis for these cookies may include technical necessity, Article 6(1)(b) GDPR where the cookie is required to provide a service requested by the user, and Article 6(1)(f) GDPR where the cookie supports our legitimate interest in keeping the Site functional and secure. Consent is not required for this category.
| Example cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| woocommerce_cart_hash | inkspirio.com / inkspirio.ro | Detects changes to the shopping cart content | First-party | Session |
| woocommerce_items_in_cart | inkspirio.com / inkspirio.ro | Stores the cart item count indicator | First-party | Session |
| wp_woocommerce_session_* | inkspirio.com / inkspirio.ro | Stores WooCommerce customer session data, including cart and checkout-related information | First-party | Typically up to 2 days |
| wordpress_logged_in_* / wordpress_sec_* | inkspirio.com / inkspirio.ro | Maintains authenticated user sessions | First-party | Session / limited persistence |
| PHPSESSID | inkspirio.com / inkspirio.ro | Server-side session identifier | First-party | Session |
| [cookie_consent_id or similar] | inkspirio.com / inkspirio.ro | Stores and remembers your cookie consent preferences | First-party | Typically 12–13 months |
The list above reflects common necessary cookies for a WordPress / WooCommerce-based implementation, but the actual active cookie list may vary depending on the plugins, integrations, and technical setup currently active on the Site. For a real-time view of active cookies, you may inspect your browser tools.
Analytics cookies
Analytics cookies collect information about how visitors use the Site, such as the pages they visit, navigation paths, traffic sources, session duration, technical performance, device type, and possible errors encountered. The data collected through analytics cookies is generally processed in aggregated or pseudonymized form and helps us understand site usage, improve content and structure, and optimize user experience and technical performance.
The legal basis for analytics cookies is Article 6(1)(a) GDPR, namely your prior consent. These cookies are activated only after you accept the relevant category through the cookie banner.
| Example cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics / Google LLC | Distinguishes unique users and supports audience metrics | Third-party / analytics ecosystem | Typically up to 2 years |
| _ga_[ID] | Google Analytics / Google LLC | Maintains session state associated with the analytics property | Third-party / analytics ecosystem | Typically up to 2 years |
| sbjs_* or similar attribution cookies | Attribution / analytics scripts, where implemented | Stores traffic source and campaign attribution metadata | First-party | Session or short persistence |
If Google Analytics or similar services are used on the Site, some data may be transmitted to external providers, including providers located outside the European Economic Area, subject to the safeguards described in the international transfers section below and in the Privacy Policy.
Marketing cookies
Marketing cookies track browsing activity in order to help display more relevant advertisements on third-party platforms such as Facebook, Instagram, Google, or other ad networks, and to measure the effectiveness of advertising campaigns. These cookies may be set directly by advertising partners or through scripts and tags integrated into the Site. They may be used to build an interest profile or associate browsing activity with audience segments for advertising performance measurement and remarketing.
The legal basis for marketing cookies is Article 6(1)(a) GDPR, namely your prior consent. These cookies are activated only after you expressly accept the relevant category through the cookie banner.
| Example cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Meta Platforms | Identifies visitors for retargeting on Meta platforms and helps attribute conversions | Third-party / marketing ecosystem | Typically up to 3 months |
If Meta Pixel or similar technologies are implemented on the Site, the corresponding data may be processed by Meta Platforms Ireland Ltd. and may involve onward transfers according to Meta’s own data processing framework. Users can manage ad preferences directly through the relevant platform settings.
Personalization cookies
Personalization cookies remember your preferences and choices in order to provide a more tailored browsing experience. Depending on the Site configuration, this may include remembering wishlist items for non-logged-in users, storing selected product sorting options, preserving display settings, or remembering other user interface preferences chosen during a previous session.
The legal basis for personalization cookies is Article 6(1)(a) GDPR, namely your prior consent. These cookies are activated only after you accept the relevant category through the cookie banner.
| Example cookie | Provider / Plugin | Purpose | Type | Duration |
|---|---|---|---|---|
| wishlist-related cookies | Wishlist plugins, where active | Remember products saved in a wishlist for non-authenticated users | First-party | Session or limited persistence |
| catalog sorting preference cookies | inkspirio.com / inkspirio.ro | Remember selected shop sorting or display preferences | First-party | Session |
Functionality cookies
Functionality cookies enable supplementary features that improve the use of the Site beyond its core technical operation. Depending on the services integrated into the Site, these cookies may support chat widgets, customer support tools, product review integrations, anti-bot layers, embedded content, maps, or other enhanced services that are not strictly necessary for making a purchase but improve overall usability or service quality.
The legal basis for functionality cookies is Article 6(1)(a) GDPR, namely your prior consent, except where a given functionality cookie may be considered strictly necessary for security or technical protection. The exact classification depends on the role of the technology in the live Site implementation.
| Example cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| __cf_bm | Cloudflare, where active | Helps distinguish human from automated traffic and supports performance and security | Third-party / infrastructure | Typically around 30 minutes |
This category may expand or change if additional third-party services are integrated into the Site in the future. The live cookie list should therefore be reviewed periodically.
Managing consent
Cookie banner on first visit
When you first access the Site, you are shown a cookie preference banner through which you may choose one of several options, such as accepting all cookies, refusing all non-essential cookies, or customizing your preferences by enabling or disabling individual non-essential categories.
If you choose “Accept”, all categories of cookies permitted by the Site configuration may be activated, including strictly necessary cookies and any analytics, marketing, personalization, and functionality cookies that are available on the Site at that time. If you choose “Reject”, only strictly necessary cookies remain active. If you choose “Customize”, you can selectively enable or disable each non-essential category.
Consent principles
Consent is collected through an explicit affirmative action, such as clicking an “Accept” button or manually selecting and saving your preferred cookie categories. Continued browsing alone does not constitute valid consent for non-essential cookies. Refusing non-essential cookies does not prevent access to the Site or to the essential purchasing functionality, although some optional features may no longer be available or may work in a more limited manner.
Your cookie preferences are typically stored for a limited period, often around 12 to 13 months, or for another period justified by legal and technical requirements. Once that period expires, or if substantial changes are made to the cookie setup or policy, the cookie banner may be shown again to request renewed preferences.
Changing your preferences
You may change or withdraw your consent at any time, without negative consequences, through the cookie management mechanism made available on the Site, where implemented, or by deleting cookies directly through your browser settings. Withdrawal of consent takes effect for the future and does not affect the lawfulness of processing carried out before consent was withdrawn.
Managing cookies through browser settings
You may configure your browser to block, restrict, or delete cookies independently of the Site’s banner. Instructions differ depending on the browser used.
| Browser | Typical path |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Safari (macOS / iOS) | Settings / Preferences → Privacy |
| Microsoft Edge | Settings → Cookies and site permissions |
| Opera | Settings → Privacy and security → Cookies |
Please note that disabling strictly necessary cookies through browser settings may impair the correct functioning of the Site. In particular, the shopping cart, account login, and checkout process may become unavailable or unstable. InkSpirio cannot be held responsible for malfunctions caused by disabling cookies that are strictly necessary for the technical operation of the Site.
Specific opt-out options for third-party tools
In addition to managing cookies through the Site or browser settings, you may in some cases opt out directly through the providers’ own tools. Examples include browser add-ons or settings for analytics and advertising preferences offered by Google, Meta, and industry opt-out platforms such as Your Online Choices or the Network Advertising Initiative.
Consequences of refusing or disabling cookies
| Disabled category | Likely impact on the Site |
|---|---|
| Strictly necessary cookies | These are generally not disableable through the banner because the Site may not function properly without them |
| Analytics cookies | We will be less able to understand and improve Site performance, but your direct browsing experience should not be significantly affected |
| Marketing cookies | You may stop seeing InkSpirio-specific personalized ads on third-party platforms, although generic ads may still appear |
| Personalization cookies | Wishlist memory, display preferences, or similar convenience features may not persist between sessions |
| Functionality cookies | Certain enhanced or embedded features may become unavailable, while core shopping functionality should remain available |
International data transfers through cookies
Some cookies or similar technologies used on the Site may involve transfers of data to providers located outside the European Economic Area, including, for example, Google LLC in the United States for analytics-related services or Meta group entities for advertising-related services, where such tools are active on the Site. Such transfers are carried out in accordance with Chapter V GDPR and rely on recognized transfer mechanisms, such as adequacy decisions, Standard Contractual Clauses, or other lawful safeguards, as applicable at the relevant time. More details are available in our Privacy Policy and may also be requested from us directly.
Your rights
To the extent that cookies involve the processing of personal data, you benefit from all applicable rights under the GDPR, including the right of access, rectification, erasure, restriction, objection, portability, and the right to withdraw consent. The most direct ways to exercise rights specifically related to cookies are to manage your cookie preferences through the Site’s preference tool or to adjust your browser settings. For other requests relating to personal data collected through cookies, you may contact us at contact@inkspirio.com.
Updates to this Cookie Policy
This Cookie Policy is reviewed periodically in order to reflect technological changes, plugin or platform updates, changes in our service providers, legal developments, or changes in the tools used on the Site. The updated version will be published on the Site together with the relevant effective date. Significant changes, especially the addition of new cookie categories or new third-party providers, may also be communicated through a renewed cookie banner requesting updated consent where required by law.
The list of cookies active on the Site may also change as a result of plugin updates, technical modifications, or infrastructure changes, independently of a formal rewrite of this document. For that reason, we recommend reviewing this page periodically.
Contact
For any questions regarding the use of cookies on www.inkspirio.com or www.inkspirio.ro, you may contact:
INKSPIRIO S.R.L.
Email: contact@inkspirio.com
Correspondence address: Sat Sânmihaiu Român, Comuna Sânmihaiu Român, No. 422/D, Apartment 2, Timiș County, Romania
InkSpirio S.R.L. — www.inkspirio.com | www.inkspirio.ro